FOUR PAWS and British newspaper â€œThe Sunday Timesâ€ have exposed that The North FaceÂ is using feathers from force fed grey down geese in their clothes. Celebrities suchÂ Angelina Jolie, Cameron Diaz, Anne Hathaway and Renee Zellweger wear clothes made byÂ â€œThe North Faceâ€. Four Paws is calling on celebrities and consumers to avoid buyingÂ clothes from The North Face until the company stops using down which involves animalÂ cruelty.
After pressure from FOUR PAWS, clothing company â€œPatagoniaâ€ admitted a problem withÂ their down, now outdoor clothing giant â€œThe North Faceâ€ has admitted, what they hadÂ denied for years. Confronted with evidence from FOUR PAWS investigators, theyÂ confirmed the ugly truth about their down. Grey down geese used in their jackets andÂ sleeping bags is sourced from the force feeding industry. The down from theÂ hungarian force fed geese, mostly kept in small cages is cheap. Companies can makeÂ large profits out of expensively priced clothing that is masquerading asÂ eco-friendlyâ€.
Across the EU most countries have banned force feeding of birds. In California, theÂ home of “The North Face” even the sale of fatty goose liver called foie gras, asÂ well as the force feeding of geese is banned by law. However, the production of theÂ liver itself is only part of the profit of this trade in animal suffering. The greyÂ down used increases the profit by up to 15% per goose. â€œThe North Faceâ€ had assuredÂ its customers for years that it did not use down from force feeding. The truth isÂ different: North Face is using down from Hungary. It is not a big secret what greyÂ down is bred for in Hungary.
“White goose is for meat and kept free-range, while the grey goose mostly ends up inÂ small cages and is force fed three times a day until they can take no more.” saidÂ Marcus MÃ¼ller, FOUR PAWS campaigner. â€œThe North Face committed itself for many years
not to use feathers from live plucked geese. Clearly this barbarian method ofÂ obtaining down for jackets and sleeping bags is still being practiced widely inÂ Hungaryâ€, added Muller. This is a common practise in the hungarian foie grasÂ industry. Northface’s incorrect statements regarding force feeding raise theÂ question as to how true and credible their statements on live plucking are.
The use of down from force feeding factory farms raises a huge question mark on theÂ promises on traceability, consumer protection and green sourcing.
“Companies speak about their environmental footprint but some are using down thatÂ harms the environment, wastes water and other resources. This irresponsible policyÂ shows the real face of this outdoor clothing company. To profit from animal crueltyÂ is wrong. We are sure that celebrities such as Angelina Jolie, Cameron Diaz, AnneÂ Hathaway and Renee Zellweger have no idea about the cruelty involved in the clothesÂ they are wearing. We hope these celebrity role models will take action to convinceÂ The North Face to stop making money from animal cruelty” concludes MÃ¼ller.
FOUR PAWS is demanding clothing giants â€œThe North Faceâ€ and â€œPatagoniaâ€ completelyÂ stop using grey down in their clothes and that the labeling of the clothes on theÂ shelves reflects this. FOUR PAWS also wants the companies to clearly label theÂ products with down from animal cruelty that are on the shelves now.